i'm not one to use drugstore shampoos after the difference salon products have made on my hair but i could just not pass this, as the smell was heavenly. smells like fresh baked blueberry muffins to me. you can get a HUGE bottle for 88 cents to 1.50 depending on where you shop. i would use it just for the smell but it has also been nice to use b/c it has did a good job on my hair. i have noticed it has made my hair very soft, light, and bouncy. lovely product!