This is the best concealer I've ever tried. It goes on light, gives GREAT coverage, sets to an undetectable finish and lasts ALL DAY. It also does not slip into the little tiny lines around my eyes, nor smear in the crease. The color I use is Fair, which is completely undetectable on my fair pinkish-toned skin. It helps to layer a little powder over it after blending. I hope Almay does not take this stuff off the market.