I bought this at Big Lots. I don't know if it is part of the regular line. It is a thick, smooth gloss, well pigmented and moderately shiny with no frost or shimmer. The color looks like a pinky-red kind of mauve in the tube. On me it is a rose with a brown tint that is a medium shade. It shows up well on my pale skin without being bright. It really seems like a great summer color. It lasts well for a gloss and the pigment remains behind so there is always color. I wore it with a spice liner. I think it is a color that was designed when browns and taupes were really popular, but it looks contemporary now.