I found this on clearance at my Krogers, otherwise I wasn't very interested in trying this newish gloss from Almay. Nude Reflection is probably my fave out of the three that I now own. Its a sheer cocoa color that has just enough pink/mauve undertones that it prevents one for looking "dead" after applying it. It doesn't provide a lot of color, but it does provide a nice polished finished look. I am a bit disappointed in these glosses as the texture is not what I expected. For some reason I expected a soft plush texture to this gloss that would give one a "pillow lipped" look. The gloss is actually rather thin IMO..and has a slick feeling to it. For that reason it does not last very long on lips and needs frequent application. I also find that this gloss gets a gritty texture once it starts to fade, but YMMV. I like the packaging..sleek and simple and don't mind the brush tipped applicator, in fact I think I prefer it for a more even application.