I broke down and got this b/c I could not resist the color in the tube and for 2 bucks it wouldn't be a huge loss if I didn't like it. I was right..not much pigment at all. It just provides a sheer milky glaze to my lips with a touch of shimmer. Not bad, good for the natural no makeup look. The texture of this particular color seemed to be thicker than my other whipped glosses, so I'm happy about that. This gloss does not last very long on lips and needs frequent application. I also find that this gloss gets a gritty texture once it starts to fade, but YMMV. I like the packaging..sleek and simple and don't mind the brush tipped applicator, in fact I think I prefer it for a more even application.