I purchased Almay Pure Tints in "Mauve," but I must admit that I wasn't blown away. This product is more opaque than the product description would lead you to think. Now, this isn't necessarily a bad thing--I think I'm just in more of a sheer-glossy phase right now. And I didn't find it to be particularly moisturizing--in fact, as the night went on, it felt to me as though I had eaten all of it off or something. Kept checking in the mirror--the color was still there, but the "creamy" wasn't. So thumbs-up for durability, thumbs down for lasting moisture.
Just for the sake of anyone considering buying, Mauve was a fairly true mauve on me--maybe even more on the plummy side. But I've heard others describe it as more of a medium-rosy-neutral--perhaps just a difference in skin-tones.
I love the SPF 25, but I don't think that I'm in love with this product. I may try the Nectar--I'm into peachies right now--but I'm not sure I'll be a repeat customer. :(
