this product keeps falling off of the shelves, so i thought i would try it. i ended up purchasing three shades: mauve, cocoa and nude. the mauve was too pinky for me, but may work for someone else out there. although the cocoa is dark, i like it a lot, and adds a lot of color without effort or mess. the nude is great if you want just a dab of color and nothing more. the consistency is similar to any kind of sheer lipstick (clinique almost lipstick, for example), but i like the spf 25 quite a bit. the packaging looks like a traditional lip balm, so i am not hesitant to put it on in public without a mirror. if you want a long lasting lip color, don't buy this, you'll be dissapointed. if you want something sheer with spf that you can put on in a hurry to add a little color to your lips, this is for you.