One review stated that this mascara is like Clinique Naturally Glossy, which is my FAVE mascara butttt a bit too steep for my wallet. So I tried Almay's mascara, and lo and behold, it IS like Naturally Glossy, in fact, I think, EXACTLY alike in every good way. It doesn't clump, and goes on dark and natural. I'm switching now to this brand! Why should I pay upwards of $20 (Cdn.) for Naturally Glossy when I can get Amazing Lash for half the price?