I'm a big critic when it comes to mascara.. I usually use Este Lauder.. but quite honestly.. I like this product better.. its not drying to the eyes at all.. it stays one and most importantly.. it comes off easily when you want it removed... Makes lashes look healthy.. not all clumpy and dry... plus the price is right..its also safe for those who wear contact lenses.. Almay products have always catered to those with sensitive skin and eyes.