after reading a few positive and negative reviews, i decided to give this mascara a try. I'm asian, so i have very few lashes and they are all very straight. A curling mascara sounded like a great idea. i used my maybelline great lash mascara on one eye, and the new almay on the other. it took only one coat of the almay to achieve the results of 3 coats of great lash. my lashes looked instantly lusher and longer, but not a whole lot curlier, but after the second coat, i could definately notice a lift. give it a try, its only 6 bucks.