After reading several reviews of this mascara, and seeing that it was on sale for 3.99 (must be a national campaign because the price was on the package), I decided to give it a go. Wow. This is very nice "natural" mascara. It goes on very neatly, no clumps whatsoever. It stays put with no smudging or flaking, and while it seems water resistent (no streaks when I was sweating like a pig doing some outside work) it came off easily with my usual facial cleanser, which is good since I dislike using a seperate product to remove eye makeup. I didn't notice very much lengthening; just lashes that looked enhanced without looking spikey or clumpy. For an evening look I might prefer a mascara that offered a more dramatic effect, but for everyday or Saturday mascara, this can't be beat. Nice price too! I rated it above the L'Oreal Featherlash, which I would compare it too in terms of the desired effect.