I have used Aveda Shampure as my primary shampoo for about five years now. It is my most loved hair product and I never used another hair or cosmetic product for this long. The product lathers well and seems to work best when massaged gently through the hair (I don't believe it is a good practice to scrub or pile the hair on top of the head, but better to work gently from roots to ends no matter what the product). I have wavy hair that tends to be dry on the ends and I get great cleansing without drying from this product. I love the scent and have actually used it as a shower gel on special occasions. I have used less expensive shampoos, both salon and drugstore, and will always invest in Aveda products because they work well for me.
by iCompact Member on Jun 19th 2000