I started using Aveda haircare because it's the line my hairdresser uses, and I'm always impressed with the results. When I started using the Shampure shampoo and conditioner together I wasn't too impressed, but I stuck with it, and I'm glad I did. It has a better effect the more you use it. I've gone through the 200ml bottles I bought, and went for 1000ml bottles, which are better value, and I still adore it. The scent is really calming, and my boyfriend loves it too. My hair is clean and soft, and looks shiny and healthy. I dry my hair using Purefume Brilliant Universal Styling Cream, and am really happy with the smooth, sleek look I get.