Although the price I paid for this was a bit high, I still gave this product a high rating for its texture and shine. It's very smooth and shiny, and it isn't too sticky. The color I bought, Screen Siren, was a nice coppery red, flecked with gold glitter. It's a very flattering color, especially on a golden skin tone. You can apply as much or as little as you want to get that "bitten lips" look, or the sexy, sophisticated red lippage you might look for in a lipstick. I will definitely buy more, but maybe in a catalog.