another winner from Avon. This brand has done nothing but wow me. Brilliant Moisture lip color is amazing. The formula comes in a slim line classy tube with a reasonable amount of product, not too much, not too little. The formula of this lipstick is extremely moisturizing and it feels great on lips, almost like a gloss, but obviously a lipstick, if that makes sense. There is a ton of pigmented packed into this lippy. One complaint... there has gotta be a perfectly good explanation why this lipstick smells like burnt plastic..ick..i know..but thankfully there is no taste and once applied, no smell either. My only other small dislike of this product overall is the fact that the color selection is a bit limited. Hopefully Avon will expand on this product. I got this in Sizzle, which is a very warm orange based peach. It can be applied very opaque or sheerly for just a dash of color.