The texture of this lipstick is neck to neck with that of Estee Lauder's Futurist Full treament lipsticks, which means it is equally moisturizing and exceptional. It glides on my lips effortlessly and it is the most prettiest mauve color that I own. It is a light purple-pink and it has such a nice berry smell to it that I sometimes spend more time smelling it than I do applying it! LOL
