This lipstick is probably not noticed by most people looking at Avon products. It is a pink/gray/flesh color that Avon lists as cool. The color is really unusual, at least at a low price with the quality of being long-lasting. The color is really an Angelina Jolie type of color, if you think of the colors she seems to wear that are more to the pink side. I was surprised Avon made this color, it is more like something I would expect from MAC. It isn't a wash out on my pale skin. It is close to the Glazewear color Blushing, but Whisper is a bit lighter, but not less intense. I really wouldn't call it pale, as Avon does. The texture is creamy, but with cling. I've worn it lately with WnW l/l 714. This liner is a bit red, but it works.