I don't look well in most lipsticks and my life is a constant hunt for a flattering color. I finally found it in the cheapest lipstick I ever bought at retail price! I Love My Lips #445 "Whisper Frosted" has become my personal favorite. The color is sublime, the feel and fragrance are fine, coverage is great and it lasts as long as almost anything else on the market. It fades to lovely pink-peach stain that looks great under balm or gloss. This is by far the most reqarding 93 cent purchase I've ever made.