i begged this from my mom, so not sure how much she paid...i'd guess less than $10. its the best i've ever used! i had dry lip from my trip to china, it healed it right away. has a light orangey scent, goes on not too greasy, and has good staying power. i also got a product called lip apeel from my mom, it has a lip peel on bottom & the lip balm on top, works really well to exfoliate lips.