The box says face powder but it contains pink powder. I tried it on my face anyway and yep, its pink! I now use it as blush. I think it is even too pink to use as a highlighter. I do love this product though. I can tell you that while it is expensive for blush, it has lasted me a very long time (9 months) and you can baely tell I've used it. The brush it comes it is perfect and soft. I think someone with a darker complexion ( and that is almost everyone) can use this all over their face to highlight and accent, but I couldn't. I will definately purchase this again, if I ever reach the bottom.