Is BeneFit trying to make us believe that this lip balm will give our pout the same glow as BeneTint? They can't possibly think we're that dumb. I tried this on at Sephora, and while it is a nice lip balm - very moisturizing and has SPF 15 - it added about as much color to my lips as Philosophy Kiss Me Red - NONE (but at least Kiss Me is "only" $10). I can't imagine spending $18 on ANY lip balm, this included. So don't get caught up in the BeneTint hype - save your money and just put your trusty Chapstick or Ocean Potion (or whatever you use) with SPF 15, on under your favorite gloss, and voila, tinted lip balm!