I use it everyday to hold my makeup. You can put a ton of things in it and it is easy to clean inside and out. Since the inside is plastic lined instead of cloth, you don't get any little dust particles on your makeup (or (more importantly for me my contact lens stuff). I just wish that there was an inner pocket so things are better organized so it doesn't get banged around inside and that the plastic on the corners were stronger b/c they are starting to wear out on mine. The name of Bloom's website on the bag is pretty lame but I can overlook that, it's still a very cute bag that's small but big enough to hold your day's essentials.
