I have several Bloom lipglosses and love them all. I have reviewed 3 of them separately (Baby Cake, Honey Bunch, and Deep Coral), but I thought I'd lump several into one review since the reviews for all would similar except for shade descriptions. Bloom's lipgloss is one of the best on the market IMO. The texture is somewhat thick (not gooopy) and creamy (not tacky) so the gloss is long lasting. These glosses also blend smoothly. They glide over the lips effortlessly and leave a soft shine. The scent is wonderful to boot - a mild mandarin vanilla. Here are descriptions for the other Bloom lipgloss shades I have: Bordeaux (pinky mauve), Cutie Pie (medium pink with a bit of shimmer), Pout (light/medium brown with pink undertone), Sweet Pea (pinky nude), Sugar (sheer light rosy pink with silver shimmer), and Tangerine (sheer pinky coral). Bloom lipgloss is a top-notch product that always makes my lips look luscious. Highly recommended.