This is an amazing eyeliner for those who prefer the look of liquid/cake/creme eye liners. It comes in 4 colors (navy black, violet and dark brown)in a little glass pot. The consistency is a highly pigmented gel that glides on eyes with any eyeliner brush (I use Paula Dorf's liner brush). The trick is figuring out how much to use- you really only need a teeny tiny little bit to draw the line. You can also make the line as soft or as heavy as you prefer depending on how much product you put on the brush. I love the way this liner looks and the best part of all is that it is completely smudge proof, lasts all day and night and is completely waterproof (which I discovered when I got tossed into a pool at a family picnic!)...longer than MAC cake liner and Smashbox creme liner (both of which I own). This really is long-wearing and you need a heavy duty makeup remover to get it to even budge! So it may take a few tries to get it right, but the look is awesome! Also, it's well worth the $18 since the jar will last forever.