Forever searching for the perfect eyeliner, i.e. one that didn't make me look like a raccoon after a 1/2 hour, I read about this eyeliner and decided to give it a chance. Glad I did! It has a gel-like consistency and is rather heavily pigmented, so a little goes a long way. The brush that's recommended for it is rather pricy, but it's good because it's flat and allows you to control the thickness of the line you want to create. The color choices are varied, but the brown (Sepia?)is really a standout.