I saw this at WalMart and fell in love with the color: a soft, opalescent light peach w/pinkish shimmer. I don't love the packaging: a sqeeze tube (like Neosporin) that requires you to apply gloss w/fingers or a brush. But the gloss itself is divine! I love the tingly peppermint scent/flavor, and the color adds a beautiful pearly pale-blush shimmer to lips. I'm a PPP and was surprised that this didn't wash me out (unless applied w/a heavy hand), but this would also look fabulous on those of you w/darker skin or more pigmented lips. While it claims to be moisturizing I wouldn't categorize this with the lip balms, but it wasn't pasty or drying at all; and the tingle helps soothe irritated lips. This Enticemint was my first, but *definitely* won't be my last! About $3.50.