I bought this Lip Shake in Mocha-Fudge Explosion based on reviews of the product I saw here. This is a great product-I would have never expected. It has a lot more substance than a gloss-more like a shimmery liquid lipstick (that's what the package says). The shimmer looks really harsh when putting it on, but I rubbed it down a little with my finger so that it had a really nice shimmer. the color is brown-taupy-pink silver, but it is very natural looking-although this statement makes no sense. It has imapct, though, too. The pink is very slight, but as it wears off the pink shows more. The shimmer looks natural because it reminded me of being a kid and getting too much sun and wind-having sort of a sheen on my lips. that is what I was reminded of by this product. The look was sophisticsted at the same time, however. It stayed on well-after a doughnut and two cups of coffee there was still color and shimmer left-it didn't wear unevely, either. I think I high end company could pass off this product as something really great for $20.