I'm not usually a big vanilla fan, but I bought this for my little 6 yr. old and just had to try it! The flavor's actually very nice--can't decide if it's more like frosting or cake mix, but either's fine with me. The color is white shimmer in the tube, but on the lips it's just a light shimmer w/a nice smooth texture. Staying power's about the same w/this as with most Bonne Bell glosses--doesn't last long, but tastes so good you can forgive it for that. A fun product for just $2.67!