This conditioner is way better than the Feria no build up deep conditioner that comes with the hair color boxes. Feria was my HG deep conditioner before I used this. The Super Rich Conditioner is so much more creamy. I don't know how to describe it. It looks and feels like hair lotion and is extremely moisturizing. I used this together with the Gentle shampoo and got fabulous results. No frizz or dryness which I had been fighting with my hair the days prior to using it.
This conditioner is a MUST for anyone with dry, damaged, or chemically treated hair. I'm not sure how it would work with normal hair. It would probably be too heavy.