I've always loved the original tingly, minty Burt's Bees lip balm and I absolutely adore this product! Coffee is not coffee colored at all, but a beautiful reddish brown! It may be a little dark for some but it's great on my pigmented lips and medium complexion. It's quite sheer, but buildable, smooth and very moisturizing. It seems to stain my lips a little , so it holds up well, considering the texture. I will definitely repurchase this...in the meantime I'll try it in a different shade!