Ok, let me just say that I was incredibly surprised by this lipstick! It was sort of an impulse buy - our supermarket just got an improved cosmetics aisle and I couldn't resist all the glittery new stuff - and I didn't expect it to be so good! But it's an incredible find, and a true keeper. The formula is incredibly creamy, but not in that smeary, greasy way - it reminds me of L'Occitane's. It's also highly pigmented, and wears INCREDIBLY well. No drying or flaking here! High Beam's color is a gorgeous deep, neutral wine red - like Elizabeth Arden's "Beauty" - with a hint of shimmer (not as glittery as it appears in the package, but if you slick some lip gloss over it, it's truly WOW). I highly, highly recommend this to anyone looking for that perfect, vampy-yet-easy-to-wear lipcolor.