This blush has been a staple of mine for two years. I have the shade Mallorca (a pinky-red with coral tones), which is now discontinued. The pigment is very concentrated. You only have to lightly tap or sweep your brush on it to get enough color. It never cakes on the surface like some blushes do. Another plus is that the blush is packaged in a very large tin... it lasts forever! The reason I gave this a 4 and not a 5 is because the price is a little steep. However, if you look at how much product you're actually getting (I've been using Mallorca almost daily for two years and it's still going strong), it might be worth it.