Plume was designed by the makeup artist for "Friends" and is a sweet, pinky-plummy-honey color (it's hard to describe!) -- not too 'warm' not too 'cool' - good for a natural look. Has a little bit of frost to it. The texture is nice but I would say the staying power is not all it could be (but then again, it doesn't dry my lips out, as many long-last lipsticks have.) Once I use this up I might try and find a similar shade in another formulation, but for now I'm happy with this natural tone. I bought it at Sephora.