This is a very unique bronzing product. It is a cream to powder bronzer, which comes in a large container. The best way to apply it is to actually dip a brush into it (a blush brush or foundation brush works best), and then apply all over face for a sun-kissed look. This stuff is really amazing!!!!!!!!! I love it! It looks way more natural than a powder bronzer, which sorta "sits" on the skin, and it is far easier to use than a gel or typical cream bronzer. The jar will last you FOREVER, so it is a great investment. I use it everyday and have received tons of compliments on it!