Unity is a shimmery burnished rose shade in the tube, and it shows up that color on my medium-deep pink lips. Coverage is sheer yet buildable, so I can wear it sheerly for the office and them glam it up for evening by adding another layer. The gloss applies smoothly and evenly on my lips. The texture is thick enough to give it staying power, but not so thick that it feels heavy on my lips. This is a gloss, so it's shiny, but it imparts a soft sheen rather than glassy shine. It makes Glossimers versatile, in my opinion. They look glam enough for evening, but the shine isn't intense and is wearable even in a conservative office such as mine.