First of all, I love the color (a sparkly light-pink) and the packaging isn't too bad either. It is not really a gloss, more like a liquid lipstick because it looks, tastes and smells like one. The consistency is great because its not too thick/thin. So the staying power is pretty good. Although this shade might not look too good on some people because it is NOT sheer at all. It was quite expensive and there could be more sheer shades. Overall I recommend it to gloss-addicts ;)