I try it all. The really expensive and the cheap. Early this summer, on a house boat trip, I smelled someone who used this and I loved the fragrance, so I went and bought it. Little did I know that it really would improve my hair. I have dry colored hair. Split ends are always there... this has truly minimized it. I am on my second bottle of the shampoo and conditioner. My hair seems less brittle frizzy. I highly recommend this product!