This is a really pretty sheer gloss. It is creamy and it has a decent staying power for a lipgloss. It comes in a clear tube with a sponge applicator. Juicy Apple is my third Glosswear and it's a great colour. It looks like a shimmery red in the tube but when applied to the lips, the colour is very natural and healthy looking. I have fair skin and this sheer red doesn't make me look freak-ish nor washed-out. I highly recommend this for all skintones.