This was my first attempt at self-tanning so I chose Endless Summer because it seemed to have generally positive reviews. I followed the self-tanning steps given on Sephora.com (bless them!) and I was very pleased with the results. I did make some rookie mistakes but they are really only noticable to me. Endless Summer was very easy to apply and blend -- it's just like putting on lotion. It smelled nice and developed very quickly just like they advertise. I went from being super-white to a soft golden bronze -- not really what most people would consider tan, but for me the difference is huge! I'm sure I could just reapply if I wanted to go darker. This is also the first product containing AHA that has not caused me to get a rash. And it didn't dry out my skin -- great stuff!
