This is the most natural looking fake tan that I have ever used. I have tried many different self tanners and have hated every single one of them. Sudden tan doesnt even state it on the bottle but it lasts for days. It gives a natural looking tan from the time you put it on and it develops over time to a permanent tan which lasts on average about a week. This is a really old product which has just been brought back into my country. It is the best tan you can get and it doesnt smell bad either!