These glosses go on more like a moisturizing balm--they're neither slippery nor sticky. They have decent staying power--probably most like a sheer lipstick. "Demure" was definitely demure: a blush-pink with shimmer which was almost too light for my pale skin. Still, it gave my lips a pretty, understated shine. I liked "Hipster" better just because it gave me more color: a warm, sheer red/brown, maybe like Bonne Bell's "Dr. Pepper" one shade darker, with shimmer. I was surprised at how soft and smooth my lips felt with these--I'd like to try the whole revamped line!