I'd been wanting to try this color forever. I'm so glad I did...its a wonderful deep pinky red shade that instantly looks fresh and appealing on my lips. A very your-lips-but-better shade, slightly berry, with the subtlest shimmer ever for a glow, but its not a shimmer gloss. Its a very translucent, emollient (not thick or sticky at all, almost like Cargo glosses) and its insanely cheap. Its also not too shiny either, which I like...its almost like the Maybelline Wet Shine lipsticks but more sheer. The scent isn't great but I can deal with it. Over all, a very good buy!