I used to use Outlast in a different color (Chocolast), but was looking for a lighter color at the beginning of the summer. I settled on Iced Mauve, and was very pleased with the color. It is a nice brownish/pink color with a little bit of sparkle to it.
I've always liked Outlast since I first tried it, because with a baby and millions of other things to do, I don't have to worry about re-applying my lipstick. My baby touches my face all the time, so I wanted something that didn't rub off. You do need to reapply the gloss, but I found that even if I don't have the time to do that, my lips still have color, which is a definite must for me. I do find that I need to use a separate lipliner with Outlast.