I've been bouncing from mascara to mascara lately, trying to find one I love. Saw some pictures of myself years ago with the CG Professional mascara on, and was amazed at how full my lashes looked! So I thought I'd give it a re-try. I must admit, it's a really good mascara: doesn't smudge, decent thickening & lengthening (more lengthening than thickening), comes off easily w/cleanser & water. I honestly didn't notice much of a difference between this and the Multiplying, except that the Multiplying is perhaps a bit thicker & goes on a little heavier. To summarize: a very good, inexpensive mascara and probable repurchase--just not my HG.