After reading so many good comments about this, I decided to try it. I was always wary of the word soap but this one does NOT feel like soap at all! It lathers into a creamy foam under warm water and I really like the smell too! I used to use Oil of Olay which I thought was the best cleanser for me, but it still made my skin feels a little tight. However, Dove is just the best cleanser that comes in my way. Plus, it washes off easily without too much rinsing which will dry up the skin further. I am going to get more to stock up. Thanks a million to all of you who recommended it!