I don't know why I have never thought about reviewing this before, because I've been using it all my life. No matter what new facial cleanser I try, I always end up coming back to Dove. It's gentle and effective at removing any dirt from your face, including makeup. It has a nice soft scent and lathers really well, and I just love the feel and texture of it. I use this on my face every night and Nutrium on my body, and my boyfriend and even girlfriends can't stop touching my skin! I'm not sure if that's a good thing. ^-^