I have tried so many different types of shampoo and conditioner it's ridiculous. All different price points. Once again, I've come back to this line from Dove. My hair is long, straight, color-treated, and fine-medium in texture. This shampoo and conditioner make it soft, shiny, and give lots of body. Also, it keeps it clean for two days which helps me to get by with washing my hair every other day. Love, love, love this stuff! Great value.