I picked this up at Target on a whim, and I'm surprised at the quality of this gloss. The Jane Shine Language lip gloss comes in a clear pot, and from the package I thought the color Punchline was too dark. When I tried it on, I noticed it had a thick, glossy texture and the color was perfect! It was just what I had hoped for - a flushed mauve-pink. It looks very natural with my very fair skin and hair, so I suggest anyone who is searching for a "bitten lips-look" gloss to try this shade.