This color is a very pleasant medium plumish pink with a hint of shimmer. The quality is just as good as many high end lipsticks, maybe even better. I love to wear this color at night since it gives me a little more dramatic look. I normally wear "radical rose" (a watermelon pink)during the daytime and like to try their "most mauve" (a medium plumish brown) next time. I highly recommend this color to anyone who loves shimmer.