Jane Lipkick in Berry Sultry is a deep berry shade w/ no shimmer. The formula is a bit on the dry side, almost matte finish but is very pigmented. I wish I could get Berry Sultry to work for me but I don't think it will. Pressed on to my lips under some gloss it is okay and creates a deep berry type stain, but applied heavily it just looks over the top and a bit "cheap"